Year 2014
Creation of a new advertising concept for 7Dimanche.
Goal
To raise the weekly paper’s profile.
Intervention
Creative research
Concept creation
Production of visuals
Developing the concept as an original radio commercial.
Results
The campaign was broadcast in the free daily and regional press, and on the radio. Its originality ensured it was very successful.
7Dimanche est un hebdomadaire gratuit d’actualités édité par le Groupe Vlan. Il est n°1 de la presse papier du dimanche.