Year 2014

Creation of a new advertising concept for 7Dimanche.

Goal

To raise the weekly paper’s profile.

Intervention

  • Creative research

  • Concept creation

  • Production of visuals

  • Developing the concept as an original radio commercial.

Results

The campaign was broadcast in the free daily and regional press, and on the radio. Its originality ensured it was very successful.

7Dimanche est un hebdomadaire gratuit d’actualités édité par le Groupe Vlan. Il est n°1 de la presse papier du dimanche.

Services